The real question is, with such a wide range of pricing, how much should an individual spend on their helmet. I might suggest that you base it on what you are actually protecting such as on an IQ test. As a salesman, all you really have to ask is just a few questions such as which way is up? If the first thing they do is point up, that is good. If the first thing they do is to look up then down and then point up, show them to the discount rack.