BROOMFIELD, Colo., Nov. 30, 2023 /
PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN) announced today... said Kirsten Lynch, Chief Executive Officer of Vail Resorts. "Our acquisition of the resort aligns to our growth strategy of expanding our resort network in Europe, creating even more value for our Pass Holders and guests around the world. Much like Andermatt-Sedrun, we believe Crans-Montana has a unique opportunity for future
growth."
... Vail Resorts plans to include access to Crans-Montana Mountain Resort on select Epic Pass products for the 2024-25 ski and ride season ... The Epic Pass currently provides access to Andermatt-Sedrun-Disentis, as well as European partner resorts, including five days at Verbier4Vallées in Switzerland, seven days at Les 3 Vallées in France, seven days at Skirama Dolomiti in Italy and three days at Ski Arlberg in Austria, with specific details available at
www.epicpass.com.
"Vail Resorts commitment to Crans-Montana rewards the Valais destination's dynamism, innovation, positioning and strategy for high value-added, four-season sustainable tourism," said Bruno Huggler, CEO of the Crans-Montana Tourism and Congress. "Vail Resorts' in-depth analyses confirmed Crans-Montana's potential as a leading destination in the Swiss Alps. Every possible effort will be made to foster synergies with all players from Crans-Montana in developing tourism offers, marketing, and sales. Vail Resorts' network will be a definite asset, especially in North America."
.... Vail Resorts anticipates EBITDA growth over time from the inclusion of the resort on the Epic Pass products, ...improving and expanding snowmaking capabilities.
The initial plan seems to be to attract more skiers from the US and Canada, this will be good for local businesses as North American skiers tend to spend more than European skiers.
"We look forward to investing to support the
growth,
sustainability and vitality of the resort and region," continued Lynch. "We care deeply about the guest experience and are committed to working with the community, listening and learning from local partners and the resort's dedicated teams. We share many values with the Crans-Montana community, including
a commitment to environmental responsibility and reducing our net-operating footprint."
Vail Resorts expects to drive significant
growth for Crans-Montana Mountain Resort through ongoing investments in the resort and inclusion of the resort on Epic Pass products,
attracting a broader population of international guests to the resort who are seeking a high-end destination resort experience in the Swiss Alps.
