Ive been by there (town) but since Ski Apache is excellent and not too far away in Ruidoso I have skied there and not at Cloudcroft.
I drove to LA on i10 from El Paso and back and it was a really boring drive. Felt so so long. Much prefer trips north on i25 from the area rather than east/west. There are very few interesting spots on i10 from the Coachella Valley west through Arizona and west Texas generally its desert wasteland.